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OPEN FOR WORK

HI!
NICE TO MEET YOU

Welcome!

 

I’m so glad you’re here. This space is all about sharing the heart behind what I do — whether you're looking to learn more about my work, my story, or how we can create something amazing together.

 

If you're a fellow creative, small business owner, or just curious, you'll find a mix of passion, purpose, and personality here. I believe in thoughtful design, meaningful connections, and showing up with intention (and a bit of fun).

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Take a look around — check out the portfolio, peek at past projects, or drop a message if you want to collaborate. Let's make something awesome.

PROFESSIONAL EXPERIENCE

2022-PRESENT

Senior Designer
ALPFA Foundation

Took the lead on visual design for ALPFA’s biggest events—like the annual Convention with 6,000+ attendees—bringing everything to life from websites and signage to swag and screens. Steered creative direction for national conferences and expos, working closely with awesome vendors and contractors. Kept the ALPFA brand looking sharp and consistent across the board. Helped build standout identities for major programs like Most Powerful Latinas, complete with custom merch and award design. Teamed up with marketing on big national campaigns like Latina Equal Pay Day and Heritage Month to boost engagement. Designed fun promotional items (yes, including limited-edition enamel pins!). Also co-hosted a Personal Branding Workshop series that reached over 2,000 viewers across LinkedIn, Instagram, YouTube, and Facebook.

2015-PRESENT

Freelance Designer

Specialize in creating full branding packages for small businesses and individuals—everything from logos and business cards to social media graphics and packaging design. Partnered with clients on fun, meaningful projects like a language learning workbook, complete with custom illustrations and engaging educational content.

2016-2022

Graphic Designer
Lockton Companies

Delivered high-impact design solutions for Lockton’s clients, creating everything from RFPs and employee communications to polished PowerPoint decks and event materials. Juggled 50+ clients and 20+ projects a week, always hitting deadlines with a mix of precision and creativity. Worked closely with cross-functional teams and vendors on marketing projects—think voiceovers, video presentations, and more. Made sure everything stayed on-brand, whether for Lockton’s identity or custom client work.

"Alex is not only a creative force, but also a true powerhouse when it comes to managing complex, large-scale projects with intention and impact.
Her ability to juggle multiple moving parts such as stakeholders, timelines, shifting scopes, and creative direction, all while still bringing fresh ideas is impressive. She’s collaborative, thoughtful, inclusive, and always brings positive energy to the table."
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