2024 Chapter Leadership Summit

For the CLS 2024 branding, I dove into research across ALPFA's regions, West, Central, Northeast, Southeast, Midwest, and Canada, exploring local symbols like animals, plants, and landmarks to create unique soccer-inspired team emblems. Where no commonality existed, I selected symbols that would make bold Football Club logos.
I also crafted a unifying "League Emblem" to bring together ALPFA's national staff under the theme of "One ALPFA," reinforcing the idea of a united team working towards shared goals. With soccer being a major part of Latino culture, this theme became the backbone of the event branding.
The standout piece was a stylized phoenix emblem, symbolizing resilience and determination, traits that reflect ALPFA's chapter leaders. This design flowed through all event materials, including badges and the Chapter Leader jerseys, which were a hit. Attendees loved the jerseys, with several chapters even requesting the emblem for their own use.
The result? A visually dynamic, culturally relevant brand that captured ALPFA's spirit of unity and empowerment, leaving a lasting impact on chapter leaders across North America.