Badass Bitches Book Club

Born from a group of friends with wildly different reading tastes, the Badass Bitches Book Club needed a visual identity that could reflect their shared love of books while celebrating their individuality. Unlike traditional book clubs, this group follows a thematic format, each member reads a different book aligned with a monthly theme, allowing for diversity in genre while maintaining a sense of community. The branding had to capture this unique approach: bold, inclusive, and just a little rebellious.

The final logo design combines a clean, simple book icon with a cheeky skull detail, hinting at the group's "badass" spirit. A carefully balanced color palette of pinks and blues was chosen to represent the group's contrasting preferences, with hues selected to avoid the cliché of baby announcement aesthetics. The result is a playful yet refined identity that's bookish, bold, and as dynamic as the members it represents.