Latina Equal Pay Day Social Campaigns

In the final quarter of 2022, ALPFA launched its inaugural Latina Equal Pay Day campaign, aimed at raising awareness about the disproportionate impact the 2020 pandemic had on the Latina workforce and the ongoing pay disparity they face. Working alongside ALPFA's
Marketing Manager, Zuhaly Ramon, we developed a 6-week campaign that ran from October 27 to December 8, 2022. The campaign featured a series of five events across the U.S. and was designed to ignite conversations and drive change.
To ensure consistency across all chapters, a comprehensive toolkit was created for participating chapters that has been updated year-over-year. This resource provided guidelines, assets, and messaging to maintain uniformity across social media platforms and events. The campaign launched on ALPFA's Instagram and concluded with impactful observances on Latina Equal Pay Day. By aligning the chapters' efforts, we amplified the message and helped spark nationwide awareness around the critical issue of pay equity
for Latinas.